When shopping and leisure go together in malls. User experiences in Barcelona

  1. Nuria Codina 1
  2. José Pestana 1
  3. Marina Romeo 1
  4. Montserrat Yepes-Baldó 1
  1. 1 Universitat de Barcelona, España
Journal:
Anuario de psicología

ISSN: 0066-5126

Year of publication: 2019

Volume: 49

Issue: 1

Pages: 49-56

Type: Article

DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Anuario de psicología

Abstract

The presence of shopping malls where people consume and practice leisure has increased in recent decades. Given the importance of shopping malls for both consumption and leisure, and the lack of studies that explain these behaviors in our context, this study describes the activities accomplished and the experience of visiting shopping centers in Barcelona. The participants were 411 men and 379 women aged between 16 and 56 (M = 35.87, SD = 9.74); information was collected with a questionnaire, which included items about activities, frequency of attendance, and evaluations of visiting the mall. The results offer a characterization of Barcelona’s shopping-center users (by gender, age, what they do there, and how malls are experienced), and add to the discussion about shopping centers as placed-based leisure settings.

€ View funding

Funding information

This study was funded by the Spanish Ministry of Economy and Competitiveness conjointly with the European Regional Development Fund (project EDU2012-39080-C07-04). The authors would like to thank Claire Dickens for her invaluable help in correcting the English language manuscript. This correction received the financial support of the PsicoSAO-Research Group in Social, Environmental, and Organizational Psychology (2017 SGR 564); Secretaria d’Uni-versitats i Recerca del Departament d’Economia i Coneixement, Generalitat de Catalunya).

Funders

Bibliographic References

  • Abaza, M. (2001). Shopping Malls, Consumer Culture and the Reshaping of Public Space in Egypt. Theory, Culture & Society, 18, 97-122.
  • Asociación Española de Centros Comerciales (AECC) (2016). Los centros comerciales en España: una historia de éxito. Retrieved from AECC: http://www.aedecc.com/centros-comerciales/
  • Baker, J., & Wakefield, K. L. (2012). How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall. Journal of the Academy of Marketing Science, 40, 791–806. doi:10.1007/s11747-011-0284-z.
  • Bloch, P. H., Ridgway, N. M., & Dawson, S. A. (1994). The shopping mall as consumer habitat. Journal of Retailing, 70, 23-42.
  • Brochado, A., Oliveira, C., Rita, P., & Oliveira, F. (2018). Shopping centres beyond purchasing of luxury goods: a tourism perspective. Annals of Leisure Research, 1, 22. doi: 10.1080/11745398.2018.1522594
  • CBRE (2017) Key Features of the Retail Sector in Spain. Annual Report. Retrieved from: https://www.cbre.co.in/-/media/ cbre/countryspain/documents/research/spain/inf-retail2016-2017-ingles.pdf
  • Chebat, J. C. (1999). Effects of time day shopping behavior. Perceptual & Motor Skills, 88, 421-422.
  • Chebat, J. C., Gélinas-Chebat, C., & Therrien, K. (2005). Lost in a mall: The effects of gender, familiarity with the shopping mall and the shopping values on shoppers’ wayfinding processes. Journal of Business Research, 58, 1590-1598.
  • Codina, N., & Pestana, J. V. (2010). Los centros comerciales como espacios de ocio en Barcelona. Sus dinámicas en el proceso de apropiación espacio-temporal [Shopping malls as spaces for leisure in Barcelona. Their dynamics in the appropriation of space and time]. In I. Lazcano & J. Doistua (eds.), El espacio y la experiencia de ocio: consolidación, transformación y virtualidad (pp. 77-93). Bilbao: Universidad de Deusto.
  • El Hedhli, K., Chebat, J. C., & Sirgy, M. J. (2013). Shopping well-being at the mall: Construct, antecedents, and consequences. Journal of Business Research, 66(7), 856–863. doi:10.1016/j.jbusres.2011.06.011.
  • Erkip, F. (2005). The rise of the shopping mall in Turkey: the use and appeal of a mall in Ankara. Cities, 22, 89-108.
  • García-Ferrando, M. (2006). Posmodernidad y deporte: Entre la individualización y la masificación. Encuesta hábitos deportivos de los españoles 2005 [Postmodernity and Sport: between individualization and massiveness. 2005 Survey of Spanish Sport Habits]. Madrid: Consejo Superior de Deportes. Available at http://www.csd.mec.es/csd/sociedad-ca/encuesta-de-habitos-deportivos/encuesta-de-habitos-deportivos/
  • Gilboa, S., & Vilnai-Yavetz, I. (2013). Shop until you drop? An exploratory analysis of mall experiences. European Journal of Marketing, 47, 239-259. doi:10.1108/03090561311285538.
  • Henderson, K. A. & Frelke, C. E. (2000). Space as a Vital Dimension of Leisure: The Creation of Place. World Leisure, 3, 18-24.
  • Holroyd, A. (2016). Perceptions and Practices of Dress-related Leisure: Shopping, Sorting, Making and Mending. Annals of Leisure Research, 19(3), 275 293.
  • Hunt, L. M. (2008). Examining State Dependence and Place Attachment Within a Recreational Fishing Site Choice Model. Journal of Leisure Research, 40, 110-127.
  • Jackson, V., Stoel, L., & Brantley, A. (2011). Mall attributes and shopping value: Differences by gender and generational cohort. Journal of Retailing and Consumer Services, 18(1), 1–9. doi:10.1016/j.jretconser.2010.08.002
  • Jansen-Verbeke, M. (1987). Women, shopping and leisure. Leisure Studies, 6, 71-86.
  • Jansen-Verbeke, M. (1991). Leisure Shopping: A Magic Concept for the Tourism Industry? Tourism Management, 12(1), 9 -14.
  • Jefatura del Estado. (1999). Ley orgánica 15/1999, de 13 de diciembre, de protección de datos de caràcter personal [Organic law 15/1999, of December 13, protection of personal data]. Boletín Oficial del Estado 298, 43088–43099.
  • Jiménez-Domínguez, B., Becerra Mercado, O., & Olivera, A. R. (2009). Apropiación pública del espacio en centros comerciales de la zona metropolitana de Guadalajara [Space public appropriation in shopping malls from the Guadalajara metropolitan area]. Medio Ambiente y Comportamiento Humano, 10, 253-285.
  • Johnson, A. (2013). It’s More Than a Shopping Trip: Leisure and Consumption in a Farmers Market. Annals of Leisure Research, 16(4), 315-331.
  • Kuruvilla, S. J., Joshi, N., & Shah, N. (2009). Do men and women really shop differently? An exploration of gender differences in mall shopping in India. International Journal of Consumer Studies, 33, 715-723.
  • Langman, L. (1991). Alienation and Everyday Life: Goffman Meets Marx at the Shopping Mall. International Journal of Sociology and Social Policy, 11, 107-124.
  • Manzo, J. (2005). Social Control and the Management of “Personal” Space in Shopping Malls. Space and Culture, 8, 83-97.
  • Michon, R., Chebat, J. C., & Turley, L. W. (2005). Mall atmospherics: the interaction effects of the mall environment on shopping behavior. Journal of Business Research, 58, 576-583.
  • Miller, J. C. (2014). Affect, consumption, and identity at a Buenos Aires shopping mall. Environment and Planning A, 46(1), 46–61. doi: 10.1068/a45730.
  • O’ Flynn, C. (2007). What was lost. Birmingham: Tindal Street Press.
  • Padilha, V. (2006). Consumo e lazer reificado no universo onírico do shopping center [Magnified consumption and leisure in the dreaming universe of shopping center]. In V. Padilha (ed.), Dialética do Lazer (pp. 126-155). São Paulo: Cortez.
  • Peralta Torres, A. (2002). El hiper, de la distribución a la acción / The Mall from Distribution to Action. Política y Sociedad, 39, 181-192.
  • Pratt, S., & Pratt, L. (1960). The impact of some regional shopping centers. Journal of Marketing, 25, 44-50.
  • Rabbiosi, C. (2015). Renewing a historical legacy: Tourism, leisure shopping and urban branding in Paris. Cities 42(B), 195-203. doi: 10.1016/j.cities.2014.07.001.
  • Roberts, J. (1987). Buying leisure. Leisure Studies, 6, 87-91.
  • Romeo, M., Codina, N., Yepes, M., Pestana, J. V., & Guàrdia, J. (2013). Data mining and mall users profile. Universitas Psychologica: Panamerican Journal of Psychology, 12(1), 195–207.
  • Roy, A., & Tai, S. T. C. (2003). Store environment and shopping behavior: The role of imagery elaboration and shopping orientation. Journal of International Consumer Marketing, 15, 71-99.
  • Ruiz, J. P., Chebat, J. C., & Hansen, P. (2004). Another trip to the mall: a segmentation study of customers based on their activities. Journal of Retailing and Consumer Services, 11, 333-350.
  • Scherpenzeel A. C. & Toepoel, V. (2012). Recruiting a probability sample for an online panel: Effects of contact mode, incentives, and information. Public Opinion Quarterly, 76(3), 470-490.
  • Serrano, J. M. (1997). Las grandes superficies comerciales en España (hipermercados). Estudio de una realidad cambiante [The big commercial areas in Spain (Shopping malls). A study about a changing reality]. Investigaciones geográficas, 18, 55-80.
  • Sit, J. K., & Birch, D. (2008). Entertainment events in shopping malls – profiling passive and active participation behaviors. Journal of Consumer Behaviour, 13, 383–392. doi:10.1002/cb.1487
  • Smaldone, D., Harris, C., & Sanyal, N. (2008). The Role of Time in Developing Place Meanings. Journal of Leisure Research, 40, 479-504.
  • Swinyard, W. R. (1998). Shopping mall customer values: the national mall shopper and the list of values. Journal of Retailing and Consumer Services, 5, 167-172.
  • Timothy, D. J. (2005). Shopping Tourism, Retailing, and Leisure. Bristol, UK: Channel View Publications.
  • Uzzel, D. L. (1995) The myth of the indoor city. Journal of Environmental Psychology, 15, 299-310.
  • Wesley, S., LeHew, M., & Woodside, A. G. (2006). Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method. Journal of Business Research, 59(5), 535–548.
  • Wong, I. A., & Wan, Y. K. P. (2013). A systematic approach to scale development in tourist shopping satisfaction: Liking destination attributes and shopping experience. Journal of Travel Research, 52(1), 29-41.
  • Zaidan, E. A. (2016). Tourism shopping and new urban entertainment: A case study of Dubai. Journal of Vacation Marketing, 22(1), 29-41.
Data source: Dialnet