The metaefficiency of trade shows: a benchmarking analysis by sector

  1. Alberca, P.
  2. Parte, L.
  3. Rodríguez, A.
Revue:
Benchmarking

ISSN: 1463-5771

Année de publication: 2018

Volumen: 25

Número: 8

Pages: 2875-2891

Type: Article

DOI: 10.1108/BIJ-06-2017-0129 GOOGLE SCHOLAR