Competencia mediática y envejecimiento activo

Abstract

Between the citizens of more age moves along the risk of the new illiteracies (IT, communication and information, technological, technician, scientist, etc.), which constitutes a real obstacle for these aged companies, if sufficient opportunities are not activated to avoid the inequality and exclusion between his members. This investigation has as principal aim diagnose the levels and degree of media competition in the persons of 65 or more years in the area of the Autonomous Community of La Rioja and in the area of the sample in Spain. In the first phase of the investigation a quantitative analysis of the information has realized depending on the variables kind and level of studies. The complexity of the " evaluation of the media competition " needs the complement of the second phase of " qualitative investigation ", in which one resorts to the technologies of groups of discussion and of interview in depth. The utilization of the strategy of triangulation in the " Evaluation of the Media Competition in persons of 65 or more years of age " it increases the validity of the findings, as well as contrast of hypothesis and results between the samples of Spain and the Autonomous Community of La Rioja. The results of the investigation reveal that between the citizens and civil inhabitants of La Rioja of 65 or more years of age (of equal way that in the study of Spain) there are serious lacks with regard to the degree of media competition, understood as the aptitude to interpret audio-visual messages of a reflexive and critical way, and to express across the audio-visual one with a few minimums of correction and of creativity. The big needs of formation affect all and to each of six dimensions that compose the media competition: aesthetics, languages, ideology and values, processes of receipt and of interaction, processes of production and diffusion, and technology. In all the dimensions the percentage of individuals that it reaches or overcomes the average punctuation is very low.