Research note: Relationship versus transactional marketing in travel and tourism trade shows

  1. Oromendía, A.R.
  2. Paz, M.D.R.
  3. Rufín, R.
Aldizkaria:
Tourism Economics

ISSN: 1354-8166

Argitalpen urtea: 2015

Alea: 21

Zenbakia: 2

Orrialdeak: 427-434

Mota: Artikulua

DOI: 10.5367/TE.2013.0355 GOOGLE SCHOLAR