Research note: Relationship versus transactional marketing in travel and tourism trade shows

  1. Oromendía, A.R.
  2. Paz, M.D.R.
  3. Rufín, R.
Revue:
Tourism Economics

ISSN: 1354-8166

Année de publication: 2015

Volumen: 21

Número: 2

Pages: 427-434

Type: Article

DOI: 10.5367/TE.2013.0355 GOOGLE SCHOLAR